May 2019 – Increased focus on video originality and qualityĪround the same time, Facebook also developed updates to promote original and high-quality videos. Combined with the surveys and the relevancy signals, this helped to better connect users with the posts, Pages and people they cared about. It began to prioritize relevancy when deciding what posts to show to users. The update evolved Facebook’s algorithm to become more of what we see today. This helped to gather feedback from users to ensure they were seeing relevant content. In May 2019, Facebook announced the widespread use of surveys. Personalization and relevant content remain a top priority of the Facebook algorithm. Anything that comes across as needlessly controversial or spammy could quickly earn you a strike, so to speak. This may not seem to impact brands directly but does highlight the importance of trust and transparency on the platform. Using this metric, it started to limit the reach of posts that only seem to be popular on Facebook. This involved the use of a metric called “Click-Gap.” This analyzes the clicks and links on the platform and compares them with other parts of the internet. In April 2019, Facebook elaborated on its manual efforts to fact-check content to fight misinformation. April 2019 – The ongoing fight against misinformationįacebook’s fight against “fake news” and misleading content is well-documented. So brands needed to fine-tune their audience targeting to reach the most relevant users. Users could now see a list of reasons why they fit the target audience for a certain Facebook ad. March 2019 – “Why am I seeing this post?” updateįacebook started giving context to why users are seeing certain organic posts and Facebook ads. Below is a quick snapshot of some of the changes Facebook has made recently. Facebook algorithm update timelineįast forward to the present day and the Facebook algorithm is still evolving. The higher the score is, the more likely it is to show up in your Feed. Relevancy scoringįinally, the algorithm will score each content depending on how relevant it is to you. It will understand that you like to watch videos from that Page and you’re interested in this topic. Similarly, let’s say you regularly watch and engage with videos from a Page about eco-friendly living. The Facebook algorithm will take that as a sign that you like seeing content coming from that friend. Let’s say you regularly interact with a certain friend’s post. The algorithm will analyze past behavior to try and understand how likely you are to engage with a piece of content. Next, it uses the signals above to make predictions about what you want to see. In other words, it tries to assess relevance by understanding the nature of the content and your behavior. It also looks at when they published the post and what time it is for you.įacebook also considers signals such as the type of content and how you’ve interacted with similar posts. This includes signals such as who posted it and how often you interact with them. The algorithm then assesses the relevance of each piece of content based on thousands of signals. It also includes content from the Pages you follow and the groups you’ve joined. This includes posts coming from people you’re friends with. Inventoryįirst, Facebook takes inventory of all the content that could show up on your Feed. Specifically, it considers four factors to decide which posts to show to which user. While the earliest algorithm prioritized posts that got the most Likes, the algorithm we see today is a lot more sophisticated. The goal of this update was to curb misinformation by promoting reliable and high-quality news sources. One of the most recent updates focused on assessing the credibility of news articles. The Facebook algorithm has gone through many updates and improvements over the years. Each user’s Feed will look very different since it’s personalized just for them. Essentially, it decides which content is most relevant to show to each user based on several factors. The Facebook algorithm is a set of rules that decides what posts people see in their Feeds. Tips for beating the Facebook algorithm.Let’s find out how the Facebook algorithm works and how you can use it to boost your Facebook marketing strategy. That’s exactly what we aim to address in this guide. According to the 2022 Sprout Social Index, 71% of consumers and 65% of marketers plan on using Facebook the most over the next 12 months.įortunately, beating the Facebook algorithm could be as simple as understanding how it works. With the algorithm constantly going through updates, brands have a lot of anxiety about how these changes impact their organic reach.Īnd marketers on Facebook have a right to be concerned, considering Facebook remains the most popular social media platform for consumers and brands. Is the Facebook algorithm leaving you confused and frustrated?
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